Computer cursus Search Engine Optimization (SEO) & Search Engine Advertising (SEA)

Computercursus Search Engine Optimization (SEO) & Search Engine Advertising (SEA) in het Nederlands, Engels of Frans

SEO / SEA / Analytics training

•             On page elements, Link Building, Local search optimization, Video Optimization,     
               Social Media
•             Conversion Optimization - SEA Tricks
•             Google Analytics
•             Copywriting  guide; checklist , Article Optimization
•             Viral Content / Link Baiting
•             Keywords tools
•             SEO tools
•             Adwords tools
•             A/B testing
•             Call to action !
•             Competition Research
•             Duplicate content
•             Marketing Tactics 2011
•             Email Marketing checklist
•             Time Management tools

 

Programma Search Engine Optimization (SEO) & Search Engine Advertising (SEA) Training

Search Engine Optimization (SEO) :

• General principles in SEO
• Google search results
• Keyword density
• Page Contents
• Pagerank
• HTML code
• Metatags
• Title tags
• URL normalization
• Alt tags
• Anchor texts
• Linkbuilding
• Frames, Flash & Javascript
• Google Webmaster Tools
• XML Sitemap
• Robots.txt
• Useful tools & tips

 

Search Engine Advertising (SEA) :

• General principles
• Google Adwords interface
• Pay-per-click
• Campaigns
• Advertisements
• Landing pages
• Reporting
• Click Through Rate
• Opportunities
• Billing

 

Google Analytics :

• Overview
• Dashboard
• Visits, page views
• Traffic sources
• Bounce rate

 

Basiscursus Google SEO

• Introduction
• How does a search engine work
• Anatomy of a Search result
• Goals of Search Engine Optimization
• 3 Pillars of Google's Ranking System
• Keyword Strategy

• Technical Site Aspects
• Blocking issues for the Search Engine Crawlers
• Cookies
• Frames
• Robots.txt & Robots metatags
• Redirections
• 404 Trapping
• Flash
• Javascript
• User input requirements
• Sitemaps
• Internal Linking Strategy
• Do's & Don'ts
• Useful Tools & Tips

 

• Copywriting
• Goals of copywriting
• what is SEO copywriting
• Goals of the site
• Behaviour of surfers
• Importance of Keywords
• Optimization of the Header Tags
• Title Tag
• Meta Description Tag
• Do's & Don'ts
• Optimization of the Body copy
• Content of the page
• Importance of Heading Tags H1-H6
• Image's Alt tags
• Anchor texts on links 
• Do's & Don'ts
• Useful Tools & Tips

• Link Popularity
• Meaning & importance of PageRank
• Checking the External links
• How to resaerch new link opportunities
• Link Building Strategy
• Keywords & Anchor texts
• Directories
• Using the Web Community
• Useful Tools & Tips

 

Basiscursus Google Adwords

• SEA basics
• Search Network vs. Content Network
• Keyword Match Types
• Adwords bidding & budget
• Keyword lists
• Useful Tools & Tips

 

 

Alle Google opleidingen:

• Search Engine Optimization (SEO) & Search Engine Advertising (SEA)
• Opleiding Google Search, Apps, Gmail, docs, Sites
• Opleiding Picasa
• Opleiding internet & e-mail
• Opleiding basiscursus computer

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