opleiding Social Media cursus

Social Media cursus in het Nederlands, Engels of Frans

Programma Social Media Training

• Intro
• What is the new social media?
• To Fear or not to Fear?
  • Low cost and effective advertising (if you know how)
  • How do professionals interact on the Internet (LinkedIn,...)
  • How do teenagers interact on the Internet (Myspace, Facebook, Twitter, YouTube, Netlog, Hyves,...)
  • Virtual worlds (Second Life, IMVU,...)
• The new way of doing business:
  • Wikinomics
  • Communities
  • Open Source
• Case Study
• Work shop: Build your own social media network

 

Introduction to Social Media

• What is social media?
• How can it help my business?

The Big Picture

• Establishing your identity and your message
• Finding your Tribe
• It’s not about you, it’s about them
• Conversations, relationships, word of mouth and transparency
• The key Social Media tools and networks
• The consolidated approach

Blogging

• Why blog and What to blog about
• The key types of blog post
• Research methods for writing relevant, timely content
• Engaging the audience with video

 

Making best use of specific Social Media platforms

Twitter

• How does Twitter work?
• Setting up a Twitter account
• Retweets, hashtags and lists
• Tweeting rich media
• Managing and enhancing Twitter with apps

LinkedIn

• Your profile
• Building connections and getting recommendations
• Using groups – drive traffic with news & discussions

Facebook

• How can I use Facebook to aid my business?
• Developing a fanpage
• Facebook apps to share content 

Pulling all the Social Media Platforms Together

• Working efficiently by connecting the Social Media platforms and networks
• Working consistently

Monitoring your Social Media Performance & Developing an Action Plan

• What are people saying about you?
• Analytics and stats tools
• Developing your strategy

 

 

Alle Content Management System opleidingen:

• Opleiding Social Media
• Opleiding Joomla
• Opleiding Drupal
• Opleiding Wordpress
• Opleiding Magento

Enkele klanten: Cevora, IBM, Holcim, CBR, Total, Bpost, Cisco, Shape, Colruyt, Telelingua, Nestlé, OCMW Molenbeek, Fabricom, Club Med, NAVO, GSK, G4Securicor, Participatiefonds, Roularta, Georg Fischer, SGC, MIVB, Federale Politie, Vlaamse Overheid, KBC, Fortis, ING, Triodos Bank, Tetrapak, Starwood hotels, Jetair, Belgacom, VRT, Royal Canin, GSK, ULB, Nationale Bank van België,...

Meer computercursussen