Cours en Search Engine Optimization (SEO) & Search Engine Advertising (SEA)

Cours en Search Engine Optimization (SEO) & Search Engine Advertising (SEA) en Français, Anglais et Néerlandais

SEO / SEA / Analytics training

•             On page elements, Link Building, Local search optimization, Video Optimization,
               Social Media
•             Conversion Optimization - SEA Tricks
•             Google Analytics
•             Copywriting guide; checklist , Article Optimization
•             Viral Content / Link Baiting
•             Keywords tools
•             SEO tools
•             Adwords tools
•             A/B testing
•             Call to action !
•             Competition Research
•             Duplicate content
•             Marketing Tactics 2011
•             Email Marketing checklist
•             Time Management tools

Formation Search Engine Optimization (SEO) & Search Engine Advertising (SEA)

Search Engine Optimization (SEO) :

General principles in SEO
Google search results
Keyword density
Page Contents
Pagerank
HTML code
Metatags
Title tags
URL normalization
Alt tags
Anchor texts
Linkbuilding
Frames, Flash & Javascript
Google Webmaster Tools
XML Sitemap
Robots.txt
Useful tools & tips

Search Engine Advertising (SEA) :

General principles
Google Adwords interface
Pay-per-click
Campaigns
Advertisements
Landing pages
Reporting
Click Through Rate
Opportunities
Billing

Google Analytics :

Overview
Dashboard
Visits, page views
Traffic sources
Bounce rate

Formation Google SEO

Introduction

How does a search engine work
Anatomy of a Search result
Goals of Search Engine Optimization
3 Pillars of Google's Ranking System
Keyword Strategy

Technical Site Aspects

Blocking issues for the Search Engine Crawlers

Cookies
Frames
Robots.txt & Robots metatags
Redirections
404 Trapping
Flash
Javascript
User input requirements
Sitemaps
Internal Linking Strategy

Do's & Don'ts
Useful Tools & Tips

Copywriting

Goals of copywriting

what is SEO copywriting
Goals of the site
Behaviour of surfers
Importance of Keywords

Optimization of the Header Tags

Title Tag
Meta Description Tag
Do's & Don'ts

Optimization of the Body copy

Content of the page
Importance of Heading Tags H1-H6
Image's Alt tags
Anchor texts on links
Do's & Don'ts

Useful Tools & Tips

Link Popularity

Meaning & importance of PageRank
Checking the External links
How to resaerch new link opportunities
Link Building Strategy

Keywords & Anchor texts
Directories
Using the Web Community
Useful Tools & Tips

Formation Google Adwords

SEA basics

Search Network vs. Content Network
Keyword Match Types
Adwords bidding & budget
Keyword lists

Useful Tools & Tips

Toutes les formations Google:

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