Computer training Search Engine Optimization (SEO) & Search Engine Advertising (SEA) course

Computer training SEO, SEA & Analytics in English, French or Dutch

SEO / SEA / Analytics training

•             On page elements, Link Building, Local search optimization, Video Optimization,     
               Social Media
•             Conversion Optimization - SEA Tricks
•             Google Analytics
•             Copywriting  guide; checklist , Article Optimization
•             Viral Content / Link Baiting
•             Keywords tools
•             SEO tools
•             Adwords tools
•             A/B testing
•             Call to action !
•             Competition Research
•             Duplicate content
•             Marketing Tactics 2011
•             Email Marketing checklist
•             Time Management tools

 

Search Engine Optimization (SEO) Training

• General principles
• Google search results
• Keyword density
• Page Contents
• Pagerank
• HTML code
• Metatags
• Title tags
• URL normalization
• Alt tags
• Anchor texts
• Linkbuilding
• Frames, Flash & Javascript
• Google Webmaster Tools
• XML Sitemap
• Robots.txt
• Useful tools & tips

Search Engine Advertising (SEA) Training

• General principles
• Google Adwords interface
• Pay-per-click
• Campaigns
• Advertisements
• Landing pages
• Reporting
• Click Through Rate
• Opportunities
• Billing

 

Google Analytics Training

• Overview
• Dashboard
• Visits, page views
• Traffic sources
• Bounce rate

 

Search Engine Optimization (SEO) Training

• Introduction
• How does a search engine work
• Anatomy of a Search result
• Goals of Search Engine Optimization
• 3 Pillars of Google's Ranking System
• Keyword Strategy

• Technical Site Aspects
• Blocking issues for the Search Engine Crawlers
• Cookies
• Frames
• Robots.txt & Robots metatags
• Redirections
• 404 Trapping
• Flash
• Javascript
• User input requirements
• Sitemaps
• Internal Linking Strategy
• ...
• Do's & Don'ts
• Useful Tools & Tips

 

• Copywriting
• Goals of copywriting
• what is SEO copywriting
• Goals of the site
• Behaviour of surfers
• Importance of Keywords
• Optimization of the Header Tags
• Title Tag
• Meta Description Tag
• Do's & Don'ts
• Optimization of the Body copy
• Content of the page
• Importance of Heading Tags H1-H6
• Image's Alt tags
• Anchor texts on links 
• Do's & Don'ts
• Useful Tools & Tips

• Link Popularity
• Meaning & importance of PageRank
• Checking the External links
• How to resaerch new link opportunities
• Link Building Strategy
• Keywords & Anchor texts
• Directories
• Using the Web Community
• Useful Tools & Tips

 

Search Engine Advertising (SEA) Training

• introduction Google Adwords
• SEA basics
• Search Network vs. Content Network
• Keyword Match Types
• Adwords bidding & budget
• Keyword lists
• Useful Tools & Tips

 

All Google courses:

• Search Engine Optimization (SEO) & Search Engine Advertising (SEA) Training
• Google search & Google apps Training
• Picasa Training
• Internet & e-mail Training
• Basic computer course Training
• Blind Typing course Training

Some clients: Cefora, IBM, Holcim, CBR, Total, Bpost, Cisco, Shape,Colruyt, Telelingua, Nestlé, CPAS Molenbeek, Fabricom, Club Med, NATO, G4S, Fonds de participation, Roularta, Georg Fischer, SGC, STIB, Federal Police, Flemish Government, KBC, Fortis, ING, Tetrapak, Royal Canin, GSK, ULB, Starwood hotels, Jetair, Belgacom, VRT, National Bank of Belgium,...

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